EA Sports / Clifford French
Working with sport and entertainment agency Clifford French, we managed the delivery of strike force tests and a metabolic conditioning session to mimic the physical needs of a UFC fight.
UFC legends Luke Rockhold, Antônio Nogueira, Boxer George Groves, Rugby player Nick Easter and Footballs strongest man Adebayo Akinfenwa, all took on the challenge as well as invited media.
Luke Rockhold left no one in any doubt as to why he is a UFC middleweight champion when he unleashed the biggest punch our team had ever measured……
In the build up to the Tour de France Grande Départ in the UK, Sky Sports produced three one hour programmes following four of its presenters as they trained to complete a single stage.
We managed the delivery of experts to support their training, which included injury prevention sessions, fitness testing and training plans plus retesting in order to determine if the presenters would be able to complete the challenge.
Following Chris Froome releasing his performance data, Sport Science Agency teamed up with Team Sky partner Pinarello to offer their customers the opportunity to take the same tests and see how they measured up.
Participants ranged from sportive riders to a national time trial champion. Each rider got the opportunity to have their results put into context by a coach that has overseen world champions, Olympians and World record holders to complete the experience and give a genuine take away benefit to the riders.
To bring the hour record attempt by Bradley Wiggins into perspective, the Sport Science Agency developed comparative testing for the BBC’s Hugh Woozencroft. After a cycling fitness test, which showed he was at an average level of fitness, our experts set Hugh the challenge of maintaining the pace and power needed to match the record Bradley was attempting to break. Hugh managed to last just one minute 16 seconds......
The content was used on two occasions across both BBC2 and the BBC News Channel on the Friday prior to the successful record attempt. It received over 2 million viewers.
Working with iProspect and their client Pure Gym, Sport Science Agency developed and delivered insight into how couples benefit from training together.
Using a series of gym tests we assessed couples as they trained together and separately. We found their motivations and attitudes towards each other and the challenges changed throughout the sessions as they moved from being competitive to supportive but ultimately producing improved performances
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