Andrew Miller joins Sport Science Agency as Communications & Content Lead

Andrew Miller joins Sport Science Agency as Communications & Content Lead

Sport Science Agency is thrilled to introduce Andrew Miller as the newest addition to the team, taking on the role of Communications and Content Lead. With nearly a decade of invaluable experience in strategic marketing and communications, Andrew's arrival marks a significant milestone for SSA as we navigate an exciting period of growth and expansion in 2024 and beyond.

Dame Laura Kenny Retires from Historic British Cycling Career

Dame Laura Kenny Retires from Historic British Cycling Career

Dame Laura Kenny, a name synonymous with British Cycling's success, has announced her retirement this week. This decision marks the end of an era for Britain's most decorated cyclist and most successful female Olympian.

Kenny's heartfelt message thanked Team GB, British Cycling, her teammates, and her family for their unwavering support, highlighting British Cycling as her "second family" since 2010.

SSA Blog: Performance trends of 2024

SSA Blog: Performance trends of 2024

An Olympic and Paralympic year always brings elite sporting performance into sharp focus. In the dynamic landscape of sports science, the 2024 Paris Games are poised to highlight performance trends such as cutting-edge technology, personalised analytics, and holistic athlete well-being. The wide-scale adoption of Artificial Intelligence (AI) and machine learning might have come too late to substantially influence outcomes in Paris, but its use will continue to revolutionise performance analysis, offering coaches and athletes unprecedented insights into strategic decision-making. 

SSA BLOG: Successes of 2023

SSA BLOG: Successes of 2023

As we step into 2024, the realm of sports science continues to evolve at an unprecedented pace, pushing boundaries and redefining the way athletes train, perform, and recover.

For Sport Science Agency, it has been a year of solid growth, and reflecting on the trends of 2023 provides valuable insights into the advancements that have shaped the industry, while also offering a glimpse into what lies ahead in 2024.

SSA Blog: Contact sports and concussion

SSA Blog: Contact sports and concussion

Like many, we were very interested to read the findings of a new study by the University of Glasgow’s Professor Willie Stewart this morning, addressing the long-term consequences of participating in contact sports.

Here at SSA, we have a strong link in this area through our work with client Marker Diagnostics, who continue to build new relationships across sport to raise awareness of their biomarker saliva test which can provide clarity to concussion and an objective and reliable route to improve player welfare in contact sports.

SSA Blog: The art of scanning

SSA Blog: The art of scanning

At last week’s excellent Training Ground Guru Live, there was a lot of talk about the critical element of "scanning" - the process where a player constantly assesses their surroundings to make informed decisions on the pitch.

In this blog, we'll delve into the fascinating intersection of sport science and data considerations in the context of scanning in football.

SSA Blog: The Power of Caffeine - Boosting Performance in Cricket

SSA Blog: The Power of Caffeine - Boosting Performance in Cricket

Cricket is a sport that demands peak physical and mental performance, often extending for hours or even days, with players needing to stay alert, focused, and energised to excel in this unique sporting environment.

Like most sports, cricket has a developed understanding of the performance benefits of caffeine, and how, when used appropriately, this powerful stimulant can significantly impact a player's game.

In this article, we'll explore how caffeine can elevate cricket performance in multiple ways.

SSA Blog: NFL Teams Up with My Block Skin as Official Sunscreen Partner in the UK & Ireland

SSA Blog: NFL Teams Up with My Block Skin as Official Sunscreen Partner in the UK & Ireland

The NFL is making waves beyond the football field, expanding its reach and partnerships into the world of skincare in unveiling My Block Skin as its official sunscreen partner in the UK and Ireland.

The Sport Science Agency has spoken before about the benefits of sunscreen to athletes, and the need for increased awareness in elite sporting environments. This collaboration marks another significant step in promoting skin protection among athletes and fans alike.

SSA BLOG: SINGAPORE GRAND PRIX, F1’s PERFORMANCE STORY

SSA BLOG: SINGAPORE GRAND PRIX, F1’s PERFORMANCE STORY

This weekend sees one of the unique races in sport, with the Singapore Grand Prix taking place on Sunday. 

From Sport Science Agency’s experience of working across Formula 1 for over two years, it was undoubtedly the Marina Bay Circuit that presented the most complexities for teams and drivers when planning for success at this incredible event. 

The Singapore Grand Prix is renowned for its unique challenges that push both drivers and teams to their limits . These challenges primarily revolve around factors like jet lag, G-forces, dehydration, and their impact on driver concentration.

SSA Blog: Advancing Player Welfare ahead of the Rugby World Cup

SSA Blog: Advancing Player Welfare ahead of the Rugby World Cup

As the world eagerly awaits the start of the Rugby World Cup 2023 in Paris this weekend, there's a growing awareness of the work taking place behind the scenes that is reshaping player brain health considerations and improving the game’s understanding of concussion. 

In the midst of this innovation stands SSA client Marker Diagnostics, a leader in salivary biomarker analysis, which is transforming concussion diagnosis and player safety with their groundbreaking concussion biomarker saliva test.

Value of performance

Value of performance

New moves by the Premier League to remove betting firms as front of shirt sponsors have gained significant headlines in recent days.

Since the announcement, sports business experts have speculated about the consequences of this decision. Limiting the sponsorship options for one of the industry’s major partnership categories is likely to have a significant impact.

SSA Blog: French flu fears

SSA Blog: French flu fears

Preparations for France’s World Cup final appearance vs Argentina have been seemingly hit by an outbreak of illness amongst the squad. Prior to their semi-final, reports started to emerge that players were unwell. Dayot Upamecano and Adrien Rabiot missed the 2-0 victory over Morocco with the France Football Federation (FFF) confirming the reason both players were absent was due to illness.