In 2014, whilst working for British Cycling, John Mulcahy developed a number of sponsorship activities centred around his knowledge of sport science. At the same time, Alex Skelton, then Marketing Director of Wattbike, a sponsor of British Cycling, observed a growth in customer demand for data, insight and information within the expanding activity market.

They collaborated on a number of projects pooling their expertise to deliver highly successful sponsorship activation across the British Cycling partner family.

The success of these sponsorship activities and the increased interest in sport science data from within the marketing industry led to the establishment of Sport Science Agency in 2015.

Since then, the company has expanded to work on projects in 17 different countries, ran over 23,000 sport science tests for clients and it’s activities regularly deliver email engagement rates of over 90%.

The company continues to offer its work both in the UK and internationally, delivering projects for adidas, Puma, Sonos, EA Sports and Vodafone, to name just a few. Check out the Our Work section of this site to see what we do and who we do it for.