The Sport Science Agency is the leading UK agency dedicated to delivering sports science activities to create content, engagement and credibility for brands involved and interested in sport.


In 2014, whilst working for British Cycling, John Mulcahy developed a number of sponsorship activities centred around his knowledge of sport science. At the same time, Alex Skelton, then the Marketing Director of Wattbike, observed a growth in customer demand for data, insight and information within the expanding activity market.

The success of these sponsorship activities and the increased interest in sport science data from within the marketing industry led to the establishment of the Sport Science Agency in 2015.