Sport Science Agency tells performance stories for brands, broadcasters, rights holders and athletes across the globe


In 2014, whilst working for British Cycling, John Mulcahy developed a number of sponsorship activities centred around his knowledge of sport science. At the same time, Alex Skelton, then Marketing Director of Wattbike, a sponsor of British Cycling, observed a growth in customer demand for data, insight and information within the expanding activity market.

They collaborated on a number of projects pooling their expertise to deliver highly successful sponsorship activation across the British Cycling partner family.

The success of these sponsorship activities and the increased interest in sport science data from within the marketing industry led to the establishment of Sport Science Agency in 2015.

By 2018 Sport Science Agency had expanded to work on projects in 13 different countries, ran over 12,000 sport science tests for clients and it’s activities delivered email engagement rates of over 85%.