Sport Science Agency has today confirmed the appointment of Rob Meaden as its new Head of Communications and Content. The unique Nottingham-based outfit works closely with brands, broadcasters and rights holders, helping them to create and leverage their performance stories.
Rob brings significant experience across multiple sports to the marketing agency having worked for several high profile events, leagues and national governing bodies over the past 15 years.
His most recent role was as Head of Communications and member of the Senior Leadership Team for Rugby League World Cup 2021. He previously held senior positions at the English Football League and British Cycling following an initial career in sports journalism with the Press Association.
Rob joins Sport Science Agency at an exciting time, with a growing client list which already includes organisations such as Marker Diagnostics, BELTER and Vodafone, having previously worked with the likes of adidas, Formula 1 and Warner Bros. Discovery Sports.
Sport Science Agency’s USP is to provide brands, broadcasters, rights holders and its agency partners with the knowledge and expertise to develop performance stories that engage fans and stakeholders across the sporting landscape. This need is becoming ever more prevalent, as the science of performance continues to infiltrate the mainstream conversation of sports fans, with an ever-increasing understanding of data and insight sitting central to the sporting debate.
Rob will work alongside Managing Directors Alex Skelton and John Mulcahy to take ownership of the content marketing activities, as well as press and media relations to raise the profile of SSA and the agency's client base.
Director, Alex Skelton, said: “We are thrilled that Rob has joined SSA bringing his expertise and experience at an exciting time of growth for the business. Rob will be working across our expanding roster of performance focused clients to help them articulate their offer clearly and deliver their performance stories through press and digital content.”
Rob Meaden, said: “I am delighted to be supporting SSA in what is a distinctive and unique role within sports communications. The vision and passion Alex and John share will undoubtedly help the agency to grow and provide more brands, rightsholders and broadcasters with the tools and expertise to tell their own performance stories through sport.”