EA Sports - Madden NFL 18
Working with sport and entertainment agency Clifford French, Sport Science Agency developed an experience for journalists and fitness influencers.
Emulating the NFL Combine, journalists and influencers were given the opportunity to put their own fitness into context with leading NFL stars.
TYPE: Experiential
DATE: October 2017
What we achieved
100+
pieces of conent
26m+
combined reach
BACKGROUND
For the launch of the Madden NFL 18 game, EA Sports and the NFL wanted to demonstrate the fitness requirements and athleticism of professional American Football players. Utilising the latest research and data from the NFL Combine, Sport Science Agency developed a cut-down combine and performance scoring system that would enable a direct comparison between NFL players, journalists and fitness influencers.
