With the ending of the UK’s month-long autumn COVID-19 national lockdown, the government has moved to continue its tentative steps back towards normality by allowing crowds to return to sporting fixtures. Inevitably, the focus has fallen on football with clubs in tiers 1 and 2 areas allowed to welcome 4,000 and 2,000 fans respectively.
Sport Science Agency's vlog examining topical sporting events through its marketing and sport science lens.
Director John Mulcahy is joined by Sport Scientist Dr Tom Brownlee and marketer Alex Skelton to discuss how football clubs and brands could have used Project Restart to highlight a credible brand message.
As with almost all professional sports, NBA basketball was curtailed by COVID-19 and the league suspended between 11th March and 30th June. Upon resumption 22 of the 30 teams headed to Walt Disney World, Orlando to be part of “the bubble” in order to conclude the regular season, playins, playoffs and finals.
