Covid 19

SSA Blog: Festive fixtures

SSA Blog: Festive fixtures

The issue of fixture congestion and player welfare, perhaps predictably, came back to the fore recently as it seems to at this time every year. Multiple managers, and most notably Liverpool captain Jordan Henderson, have spoken out about the demands on players during the festive period. The usual debates surrounding fatigue, recovery, and injury have now been heightened by squad depletion that has hit many teams due to Covid-19.

Performance Stories: Marketing and sponsorship during lockdown

Sport Science Agency's vlog examining topical sporting events through its marketing and sport science lens.

Director John Mulcahy is joined by Sport Scientist Dr Tom Brownlee and marketer Alex Skelton to discuss how football clubs and brands could have used Project Restart to highlight a credible brand message.

SSA Blog: NBA bubble

As with almost all professional sports, NBA basketball was curtailed by COVID-19 and the league suspended between 11th March and 30th June. Upon resumption 22 of the 30 teams headed to Walt Disney World, Orlando to be part of “the bubble” in order to conclude the regular season, playins, playoffs and finals.

SSA Blog: Its back...

So here we are, after 100 days, the Premier League is back. Two games launch Project Restart, Aston Villa vs Sheffield United and Manchester City vs Arsenal. Players have been through lockdown, socially distanced training, limited group training, full contact training and finally behind closed doors friendly games in preparation.

SSA Blog: Recovery position...

SSA Blog: Recovery position...

Earlier this month we took a look at the Premier League’s Project Restart as growing evidence suggested players could face increased injury risk upon their return. The risk of injury has been associated with deconditioning during the lockdown period and the relatively short reconditioning time before competitive games restart. Initial data from the Bundesliga, plus, now famous, research from the NFL during its lockout season of 2011 suggest injuries will be a greater risk for Premier League players upon return to play.

SSA Blog: Catch me if you can

On Sunday evening, a series of celebrity riders will take on Chris Froome in a charity cycling event; The Race - Wheels for Heroes. The aim is to raise money for NHS staff helping them access bikes to travel to work during the Covid-19 crisis. The various celebs will be given a head start before the seven-time Grand Tour champion sets off to hunt them down. The Race will take place not in the real world, but in the virtual world of Zwift’s Watopia, on the 22.9km Volcano route and will broadcast on both Sky Sports and Youtube.

SSA Blog: Project Restart

SSA Blog: Project Restart

The Premier League is set to resume on the 17th June, subject to continued government approval. It marks the latest step in the much publicised Project Restart. If all goes to plan the season commences with midweek games between Aston Villa and Sheffield United and Manchester City vs Arsenal before a full round of weekend fixtures between 19th - 21st. The last Premier League action took place on 9th March. For the players, this will mean a gap of over 3 months since they were last involved in competitive action.

SSA Blog: Home Surveillance

SSA Blog: Home Surveillance

While the football authorities across Europe discuss how and when professional competition will return, the players have been trying to remain in the best condition possible. With return dates now confirmed in Germany and squads in England beginning to head back to the training ground, we take a look at what methods the pros have been using to train during lockdown, how they are being monitored by the clubs and whether we should believe some of the impressive stats we’ve seen on social media.

SSA blog: Behind closed doors

The impact Covid-19 has had on sport is unprecedented. Events and fixtures have been cancelled or postponed across the globe causing a knock-on effect throughout sport in terms of scheduling, athlete preparation and business. As the world’s biggest sport, football has been at the centre of the postponement saga.

SSA blog: The performance potential of esports

The continued rise of esports has only been accelerated by the Covid-19 pandemic. Restrictions to movement, social interaction and of course live sport have motivated many to get their competitive fix via the gaming world. Competitive gaming is far from new with tournaments being held as long ago as 1972 at Stanford University. However, the development of faster more reliable internet connections, improved computer processing power and increased game development budgets and production quality have allowed for rapid expansion over the past decade

SSA Blog: Covid-19 - How we have become like elite athletes

SSA Blog: Covid-19 - How we have become like elite athletes

The current health pandemic has focused many minds on protecting themselves, their families, their neighbours and for those serving in government, their country. At an individual level, everyone has been called to play their part. The advice issued here in the UK, as with much of the world centres around social distancing in order to “flatten the curve”. It is hoped this will reduce the speed of viral spread so our health system is able to protect those most vulnerable.

SSA Blog: Wash your hands young man

SSA Blog: Wash your hands young man

Handshaking hit the Premier League headlines this weekend. A number of managers told the media that players have been instructed to stop shaking hands in light of continued concern about coronavirus.