The London Marathon was staged for the 42nd time on Sunday 2nd October. Thousands of club and recreational runners shared the streets of the capital with a host of elite runners to complete, for many, their ultimate physical challenge.
SSA Blog: Marathon Music Session
SSA Blog: The performance benefits of beer
Beer companies have a long history of sports sponsorship. Beer remains a fixture within the top ten spending categories across the sponsorship industry. Major deals exist across high profile sporting properties such as the Football, Basketball and Rugby World Cups, which are synonymous with hospitality and fan engagement programmes.