Having held senior roles across football, Henderson has experienced both sides of a football club first-hand.

His philosophy is straightforward: clubs that align performance, operations, communications and commercial functions will make better decisions and give themselves the best chance of succeeding over the long term.

The NFL preseason sets the stage not only for intense competition but also for showcasing the remarkable intersection of athlete performance and business strategy. As teams harness advanced sports science to push player capabilities to their peak, this not only affects the outcome on the field but also plays a crucial role in shaping team branding and commercial appeal.