What is Sport Science?

Sport science is anything which helps support exercise or sporting performance at any level. A training plan, a positive comment, a glass of water can all be classed as sport science in the right scenario.

Sports science can have an impact within the full spectrum of sport and activity levels. That is why it can be so engaging. At an elite level it showcases products or brand associations to wow and inspire fans. As we move down the performance spectrum its use flips as it becomes the vehicle for fans and participants to interact and engage with a brand, via information advice and support.